As a Working Student CRM (all genders), you will support our CRM team in planning and executing data-driven customer communication. You will gain hands-on experience in CRM campaign execution, customer segmentation, reporting, and data analysis, while learning how modern CRM and marketing automation tools are used in practice.
You will work closely with experienced CRM and marketing colleagues, contribute to creative communication concepts, and develop a strong understanding of Tech, Marketing, and Analytics in a real business environment. The role offers the opportunity to learn and grow step by step, while actively contributing to impactful CRM initiatives.
In detail, you will take on the following tasks:
- Support the CRM team in the planning, execution, and optimization of CRM and marketing campaigns
- Help maintain and further develop the CRM setup and communication flows
- Prepare and analyze customer and campaign data, including reports and performance insights
- Support A/B testing, customer segmentation, targeting, and personalization initiatives
- Contribute to data quality, documentation, and the optimization of customer journeys