Your mission
The Junior Marketing Communications Manager will work closely with the local Senior Marketing
Communications Manager, the School Director, and the admissions team to create an exceptional experience for parents and students throughout their journey with St. George’s.
They will actively support the implementation of the school’s communication strategy by helping to plan and deliver events, projects, and campaigns that engage current and prospective families, reinforcing the school’s vision, mission, and values.
Main Responsibilities
- Assist in the development and implementation of the school’s communication plan.
- Support school communications, including newsletters and selected parent updates via the school portal.
- Ensure consistent brand presence across all materials, maintaining alignment with the school’s visual identity and compliance with data protection policies.
- Contribute creative ideas and support the development of marketing initiatives and community projects that enhance the school’s visibility and engagement.
- Create and upload engaging written and visual content that reflects the school’s life and values.
- Coordinate with internal teams, media partners, and publishers to support campaigns and communications.
- Gather and analyse marketing data to help evaluate initiatives and inform future planning.
- Maintain organised visual assets and shared folders for team use.
- Exchange best practices with marketing colleagues across other St. George’s schools to ensure consistent quality and messaging.
Media
Support the development and delivery of media and digital communication activities that strengthen the school’s visibility, reputation, and connection with its community - ensuring that every channel reflects the school’s values and inspires engagement.
- Assist in developing and implementing media marketing strategies that align with school and group objectives.
- Create and schedule engaging social media content that showcases school life - including projects, trips, and events - while developing original storytelling that enhances the school’s brand and digital presence.
- Collaborate with the team and external partners to produce visual and written content that resonates with target audiences.
- Identify actionable media opportunities in line with the overall communication plan.
- Support paid advertising campaigns (Google, Facebook, Instagram) to ensure efficient budget use and measurable results in awareness, engagement, and conversion.
- Track campaign performance and prepare summary reports with insights for improvement.
- Conduct desk research and analyse data to identify media trends, audience preferences, and emerging digital platforms.
- Stay up to date on education, digital, and marketing trends to help evolve media practices.
CRM
Support the school’s relationship management activities to ensure meaningful, timely, and brand-consistent communication with families - enhancing engagement and satisfaction.
- Support CRM-driven communication flows, including audience segmentation, message scheduling, and maintaining brand-consistent templates.
- Assist in preparing and sending newsletters, announcements, and event updates to parents and prospective families.
- Help monitor engagement metrics and satisfaction surveys to support continuous improvement in school communication.
- Contribute to testing and refining CRM workflows and automated tools to enhance efficiency.
- Assist with data accuracy by updating contact information and maintaining clean audience lists.
Events
Support the planning, active delivery, and follow-up of both internal and external school events, ensuring smooth coordination, effective promotion, and impactful post-event communication - all with the goal of creating engaging, high-quality experiences for participants and the wider school community.
- Support the planning, coordination, and delivery of school events in line with the annual marketing and communication plan.
- Liaise with suppliers and school teams to ensure smooth logistics and timely preparation.
- Manage event timelines, task trackers, and schedules to support efficient delivery.
- Assist with budget tracking and processing of event-related invoices.
- Help deliver events on-site, ensuring signage, visuals, and materials align with brand standards.
- Capture event highlights and support content creation for communication channels.
- Collect feedback and contribute to event evaluation and improvement reports.
- Promote events to encourage engagement and strengthen community spirit.
Professional growth
- Proactively develop marketing skills and stay informed about trends in education and communication.
Your profile
Education:
- Bachelor's degree in business administration, marketing, communications or related field
Experience
- 1-2 years of experience in digital marketing, media, events or related roles (internships or entry-level experience is acceptable)
Skills required
- Strong understanding of social media platforms, digital advertising, and marketing analytics.
- Excellent written and verbal communication and interpersonal skills
- Skilled in writing and editing content with an attention to detail
- Proficiency in Microsoft Office
- Ability to design visually compelling content and manage brand assets using Canva
- Proficiency managing in paid campaigns, understanding audience insights, and optimizing ads for performance on Google Ads
- Expertise in setting up, optimizing, and analyzing paid social campaigns on Meta platforms
Competencies
- Ability to manage multiple projects at the same time in a fast-paced, collaborative environment
- Strong prioritization, organization, and project management skills.
- Curious, creative, analytical and client-centric mindset
- Hands-on and result-driven
- Demonstrates agility and a willingness to achieve high standards of performance
Why us?
The performance of our people is what defines the success of St. George's. Our teams are enabled to take the initiative and encouraged to think and act like entrepreneurs. The multinational corporate environment provides our talented employees with a large area to expand professionally and offers multiple opportunities to enrich their individual mindsets and experiences. By joining us, you will be part of our community life and actively participate in varied projects, allowing St. George`s to continually evolve.
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About us
Join Our Team at St. George’s, The British International School
Discover an Exciting International Working Environment
With campuses located in Cologne, Düsseldorf Rhein-Ruhr, and Munich, we are dedicated to providing an enriching educational experience for students aged 2 to 18.
Since our establishment in 1985, St. George’s has been committed to nurturing students academically, socially and emotionally and helping to reach their potential. We believe in continuous growth and strive for excellence in education. Our schools are equipped with state-of-the-art facilities, a dynamic curriculum, and extensive opportunities for personal development.
More Than a Job
When you join St. George’s, you're not just taking a job; you're embarking on a rewarding career path. We offer:
- Career Advancement: At St. George’s, we value professional development. You'll have the opportunity to enhance your teaching skills and explore different campuses within our network.
- Competitive Compensation: We offer competitive salaries that reflect your expertise and dedication.
- Relocation Support: Our generous relocation package ensures a smooth transition to Germany.
- Comprehensive Training: St. George’s provides an extensive training programme to help you excel in your role.
Our Educational Approach
- Curriculum: Our teaching is anchored in the National Curriculum for England, with a focus on preparing students for IGCSE and the IB Diploma.
- Diversity: Our student body represents over 50 nationalities, offering a diverse and enriching teaching experience.
- Language: English is the primary language of instruction, with all students receiving German language tuition.
- Class Size: With a maximum of 20 students per class, we prioritise individualised attention and support. We offer ESL and SEN support, fostering a collaborative teaching environment.
Our Values
Our values of curiosity, courage, confidence and community guide us in everything we do. St George’s fosters an atmosphere of tolerance and mutual respect, in which each individual is valued. Furthermore, each member of the school community is encouraged to grow and challenge themselves to consistently develop their skills and talents, explore the unknown and aim for excellence.
Safeguarding
St. George’s is committed to safeguarding and protecting the welfare of children and expects all staff to share this commitment. The successful applicant will therefore be subject to enhanced background checks. Furthermore, we are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We look forward to receiving your application.